RAFFLES BOSTON BACK BAY HOTEL & RESIDENCES

In 2019, The Noannet Group and Saunders Hotel Group hired 44 to introduce one of the most exciting new developments to come to Boston: Raffles Boston Back Bay Hotel & Residences. Writing a new story for both the illustrious Raffles Hotels & Resorts brand and for the City, the 35-story, $400 million+ project will be the first mixed-use property in North America for the world-renowned and iconic hospitality brand. 44’s first task was to plan and execute a pressworthy groundbreaking. Switching the model from staid breakfast groundbreakings, we planned a tented, evening affair in Copley Square Park, adjacent to where Raffles will be upon opening in 2023. We secured three time Grammy winner and R&B icon Raphael Saadiq to perform a live set and sourced server uniforms from Raffles properties from all corners of the world so that each passed bite and drink was globally inspired in both presentation and execution. The true highlight though was a specially produced, high-tech, high entertainment video that gave insight into the unique culture of the Raffles brand and culminated with Mayor Walsh introducing renderings of the property. Following the Fall 2019 groundbreaking, 44 has maintained a steady stream of press that brings to life the project’s executive team, celebrates construction milestones, and continues to generate excitement for the upcoming arrival of this legendary brand. Below, you will find a snapshot of our ongoing press campaign.