FRIENDS 25th Anniversary Pop-Up

Following the Friends Pop-Up’s wildly successful New York debut, its producers, Superfly and Warner Bros., engaged 44 to lead the press campaign when Friends arrived in Boston for a six-week run in the Winter of 2019. Having worked with Superfly on festivals across the country since the very beginning of our company’s launch, 44 was thrilled to collaborate with them for the first time in our hometown.  This interactive pop-up allowed fans in Boston to rewind time to 1994, and revisit some of the series’ most iconic moments with creative set designs and photo opportunities. We hosted media preview days, press interviews with the creators at Superfly, broadcast shoots and influencer sneak peeks prior to launching, allowing the Pop-Up’s success in Boston to mirror its success in New York. Below, you will find a snapshot of our press campaign.