KIMPTON NINE ZERO HOTEL

After being open for many years, Kimpton Nine Zero Hotel hired 44 in 2016 to communicate a new chapter for the hotel and a bold, top-to-bottom transformation. In our three years of work with the property, 44 showcased all new components of the seductive and design-forward hotel, as well as how it conscientiously made unique nods to Boston history with its pop-up lobby store and choices of art. In the Fall of 2018, 44 also unveiled the hotel’s new cocktail lounge, Better Sorts Social Club. Wishing to embrace media with a thoughtful conversation about the hotel’s new design, we hosted an intimate breakfast in the newly designed Penthouse Suite, where the General Manager of the hotel, alongside key spokespeople such as the Head of Massachusetts Office of Tourism, spoke about Boston’s growing travel industry and the hotel’s role within it. While there are many highlights from such an extensive press campaign, one that stands out above the rest was in the Spring of 2019 when Nine Zero played host to Kimpton’s national Off the Record concert series and produced a private concert with rising indie pop artist, Betty Who. Below, you will find a snapshot of our press campaign.